CIMA SCS Pre-Seen Resources

November 2026 – February 2027

Vennlisk is a quoted Westlandian company that provides outsourced inbound call-centre services.

It employs approximately 5,000 agents across five major call centres and serves organisations in sectors including financial services, insurance, telecommunications and energy, healthcare, retail, government, travel and hospitality.

The pre-seen covers areas including:

• the outsourced inbound call-centre industry;
• shared and dedicated call-centre models;
• service quality and operational metrics;
• employee training and development;
• artificial intelligence;
• Vennlisk’s mission, vision and values;
• Board structure and governance;
• principal risks;
• financial statements;
• closest competitor Ringcoll;
• share-price history;
• sustainability;
• employee commentary and business news.

MSL’s dedicated Vennlisk page brings the free Complete Pre-Seen Analysis and current case resources together in one place.

The purpose of studying the pre-seen is not to memorise every sentence.

It is to understand the organisation well enough to make senior-level decisions in context.

A candidate who already understands:

• the organisation’s strategic position;
• how it creates value;
• its business ecosystem;
• major stakeholders;
• financial capacity;
• sources of competitive advantage;
• principal risks;
• governance arrangements;
• strategic tensions;

can spend more of the examination evaluating the new problem rather than trying to understand the organisation from scratch.

Strong pre-seen preparation therefore creates context for judgement.

That context makes recommendations more specific, commercially credible and relevant to the organisation.

The Strategic Case Study simulates the work of a Senior Finance Manager.

Our analysis therefore moves beyond describing the business and asks how the case connects with the five core activities assessed in that role.

Understand the organisation

What does the company do?

Where does it create value?

What is its strategic position?

What do the financial statements tell us?

Activity A · Develop business strategy

What strategic options exist?

How could digital technology, acquisitions, divestments or sustainability affect the future of the organisation?

Activity B · Evaluate the business ecosystem and business environment

Who are the important stakeholders?

How could the ecosystem change?

What strategic objectives and KPIs should management consider?

Activity C · Recommend financing strategies

How should major decisions be financed?

What does the capital structure imply?

How should dividend policy and business valuation be approached?

Activity D · Evaluate and mitigate risk

What could prevent the organisation from achieving its objectives?

What risk responses, ethical considerations, cyber controls and other internal controls matter?

Activity E · Recommend and maintain a sound control environment

Are governance arrangements appropriate?

Where should internal audit provide assurance?

What controls are required?

How should management respond to compliance or governance failures?

Depending on the case and examination cycle, MSL resources may include:

• complete pre-seen analysis;
• financial analysis;
• case fact sheets;
• key figures;
• strategic issue maps;
• Senior Finance Manager core-activity analysis;
• revision questions;
• live case-analysis sessions;
• additional case-study resources.

Not every resource will necessarily be available on the day the pre-seen is released.

As new materials are completed, they should be added to the dedicated case page.

MSL’s free case resources are designed to help candidates understand the pre-seen.

Our full Strategic Case Study preparation goes further into:

• Strategic Level technical revision;
• live case-study teaching;
• structured pre-seen analysis;
• unseen scenarios;
• strategic application;
• answer planning;
• exam technique;
• timed mock examinations;
• detailed feedback.

For current fees, schedules and registration, use the main CIMA page.