The Memory Palace: How to Remember Any List
Here is a memory test. Do not write anything down. In the next minute you are going to remember a six-item list perfectly, in order, without trying, using the exact technique competitors use to win the World Memory Championships.
Written by Michael Siaw Larbi
The list is: eggs, milk, onions, toothpaste, phone, umbrella. Look at it for five seconds, then let it go, because you are not going to memorise it by repeating it. You are going to walk through a house and leave each item in a room as a vivid, ridiculous scene, and the house will hand the list back whenever you ask. This is the memory palace, the technique behind every champion at the World Memory Championships and the orators of ancient Rome before them. Below you will walk one house to feel it work, and then build a second one, on a different route, to lock a real exam list into place for good.
What champions memorise with it
This is not a study hack someone invented for exams. It is the working method of competitive memory, and it is what lets champions perform feats like these, all against the clock:
Take the Walk
Six rooms, six items, one strange scene in each. The walk below is guided: only the next room lights up, so all you have to do is follow it. Start at the front door and tap your way through to the wardrobe. Do not just read each scene. See it, hear it, smell it. That act of picturing is not decoration on top of the technique. It is the technique.
How to walk the house
Start at the front door. Tap room 1 to drop the first item.
Follow the glowing room. You can revisit any room by tapping it.
Now the real test. Do not scroll back up. Just walk the house in your head, room by room, and see what you find. Tap each question to check yourself.
The true test
Can you walk it back?
The house was built a moment ago. If it worked, the answers are already waiting in each room.
Six out of six, most likely, on a list you never once repeated. Notice what every scene had in common: it moved, it was too big, and it was slightly ridiculous. That is deliberate. A calm, sensible image fades within the hour. A raw egg bursting under your foot does not. The strangeness is not a gimmick, it is the part your brain grips, so the sillier the scene, the safer the item.
Why It Works
You did not memorise that list. You experienced it. And that is the whole secret. Ask someone to hold ten unrelated words in order and it is genuinely hard. Ask them to describe the walk from their front door to their kitchen and they do it flawlessly, because it is anchored to a place they have walked a thousand times. The palace borrows that effortless spatial memory and lends it to material that has none of its own.
The method has a formal name, the method of loci, from the Latin for places. The orators of ancient Greece and Rome used it to deliver long speeches in order without notes, and it never went away. Today it is the standard technique of competitive memory: the athletes who win the World Memory Championships all build palaces, using this exact method to recall thousands of digits and the order of shuffled decks of cards. It endures because the thing it exploits has not changed. Your brain remembers images, spaces, smells and movement far better than plain words. It does not want to repeat. It wants to feel.
You did not memorise the list. You experienced it. Your brain does not want to repeat. It wants to feel.
Before you point it at your syllabus, one honest limit. The palace is a specialist tool, not a way to study. Its one job is holding things you have to recite rather than reason out: lists, sequences, processes, sets of conditions, ordered facts. It is superb at that and useless outside it, and knowing the difference is what stops you wasting hours on material that never needed it. The examples below are just that, examples; the pattern is what matters.
Fit for purpose
When to reach for a palace, and when not to
Built for this
- Any fixed list you must reproduce in full or in order
- The steps of a process or method, kept in sequence
- Sets of conditions or criteria you must state completely
- Named sets: characteristics, assertions, elements, principles
- The stages of any framework or model
- Ordered facts, rankings and sequences that must not scramble
Useless for this
- Understanding why a standard works as it does
- Any computation or calculation
- Applying a rule to a new scenario
- Judgement and interpretation questions
- Anything you reason with, not just recite
- Material you already know cold
The honest rule: if dropping one item from a list is what costs you the marks, a palace fixes it completely. If the problem is that you do not understand the material, a palace only helps you recite something you cannot use, and the exam rarely rewards that. Most students need a palace for three or four stubborn lists per paper. Build it for those, and study everything else the normal way.
Your Turn: Build One for the Exam
Now you drive. We will lock in a list almost every accountancy student meets, whether you sit ICAG, CITG, ACCA, CIMA or another exam: the qualitative characteristics of useful financial information from the Conceptual Framework. Students recite five of them and blank on the sixth every sitting. Not you, not after this.
Here is the clever part, and it is a gift the list gives you for free. These six split into two groups: two fundamental characteristics that information cannot be useful without, and four enhancing ones that make useful information even better. So we use a new route, a two-storey house, and let the building carry the structure. The two fundamentals go on the ground floor, the foundation everything rests on. The four enhancing ones go upstairs. When you recall the house, its shape reminds you which is which.
Same rules as before. Start on the ground floor and follow the glowing room. See each scene as vividly as you can bear.
How to walk this house
Start on the ground floor. Tap room 1, Relevance, to lay the first foundation.
Ground floor
The two fundamental characteristics. Without both, information is not useful at all.
Upstairs
The four enhancing characteristics. They make useful information even more useful.
Feel what the house just did for you. You did not only place six words, you filed them on the floor that tells you their job. If a marker asks for the two fundamental characteristics, you do not sift the whole list, you walk to the ground floor and there they are. The route did half the thinking, which is exactly what a good palace is for.
What I Tell My Students
When a student keeps dropping the same list mock after mock, I do not tell them to read it again, because reading it again is what already failed. I tell them to build a small palace for it. Some are surprised that something this playful belongs in serious professional study. But the exam does not care how you remembered the six characteristics, only that all six are on the page. Use the childish picture. Collect the mark.
Michael Siaw Larbi
Walk It Back
A palace you build but never test is just a nice story. It earns its place only when you can walk the route and recover the list with the pictures gone. So try it now, on the characteristics you just placed. Below is the same two-storey route, one room at a time, with the answer hidden. Stand in each room, picture what is there, say the characteristic out loud, then reveal it. Having placed them once, most people get all six.
Walk it back
Stand in each room. What did you leave there?
Ground floor, room 1
The magnet pulling every useful coin toward it. What characteristic did you leave here? Say it, then reveal.
If a room came back slowly, that is information, not failure. It means the picture there was not vivid enough, so go back and make it stranger. A palace is never wrong, only under-built, and a weak room simply tells you where to add colour. Walk the route two or three times over a few days and it sets like concrete. Then, in the exam, you do not recall a list at all. You take a walk you have taken a hundred times, and the list is just what you find along the way.
Make One of Your Own
You have now built and tested a palace for a list you will meet in a real exam, on a route you first proved with your shopping. The method is yours for any stubborn list you like. Here is how to build the next one. Tap each step as you plan it.
Build your next palace
Five steps to lock any list
Pick one list you keep dropping, then work down this list.
Do This Today
Pick the one list you drop most often, the qualitative characteristics, the audit assertions, a set of conditions, the steps of a standard. Choose your route from memory, and place each item at a stop as the strangest picture you can invent. Then walk it back once tonight and once tomorrow morning. In two short walks you will own a list that has been slipping away from you for months, and you will have proven the method on your own material, which is the only proof that counts.
This is the specialist companion to the guide on remembering what you study, which covers the broader habits of retention. The palace is what you reach for when understanding is not the problem and a list simply will not stay put. Keep it for those, use it well, and one more source of dropped marks quietly closes for good.
Questions Students Ask
What is a memory palace?
A memory palace, also called the method of loci, is a technique for remembering an ordered list by placing each item at a stop along a route through a place you know well. To recall the list, you take the walk in your mind and collect the items in order. It works because human memory is far stronger for familiar places than for abstract lists, so it borrows your spatial memory to hold material that has none of its own. It is roughly two thousand years old and is the technique competitors use to win the World Memory Championships today.
Do World Memory Champions really use this technique?
Yes. The memory palace is the core method of competitive memory, and top competitors rely on it to memorise the order of shuffled decks of cards, long strings of digits, and lists of names against the clock. They are not born with unusual brains, they train an ordinary skill using this method. The same technique that lets them hold hundreds of items in order will comfortably hold a six-item exam list, which is why it is worth learning.
What are the qualitative characteristics of useful financial information?
Under the Conceptual Framework there are six. The two fundamental characteristics are relevance and faithful representation, and information must have both to be useful. The four enhancing characteristics are comparability, verifiability, timeliness and understandability, and they make useful information even more useful. A memory palace is well suited to holding this list, because it is fixed, short, and easy to drop one item from under pressure.
Does the memory palace technique actually work for exams?
Yes, for the right material. It is highly effective for fixed, ordered lists you must reproduce completely, such as the qualitative characteristics, the audit assertions, or the steps of a consolidation. It does nothing for understanding a concept or working a computation, so it is a specialist tool rather than a study method. Used for the handful of lists you keep dropping, it reliably closes that particular source of lost marks.
How do I build a memory palace?
Choose a place you know by heart, such as your home or a familiar walk. Fix a route through it with one stop for each item on your list, always taken in the same order. At each stop, turn the item into a single vivid, exaggerated, slightly absurd picture, because the brain holds strange images far better than sensible ones. Then walk the route forward, out loud, until each stop gives up its item, and revisit it a few times over several days to set it.
Why do the images need to be strange or exaggerated?
Because ordinary images fade and unusual ones stick. Memory holds on to what is surprising, moving, or out of place far more readily than to something plain and expected. A calm, sensible picture at a stop tends to blur, while an exaggerated or slightly ridiculous scene stays sharp for days. The strangeness is not a gimmick, it is the mechanism, so the more vivid and absurd you make each image, the more reliably the item stays put.
Can I use one route for more than one list?
Yes, and it is one of the technique's strengths. A route you know well can hold different lists at different times. If you want to keep several lists at once without them blurring, use a separate familiar route for each, one for a home, one for a walk to work, one for a childhood house, exactly as this guide uses one house for a shopping list and a different one for an exam list. The routes are reusable, and you likely have many of them already.
This is the fifth guide in the Excellence Blueprint, MSL Business School's study and exam technique series. A new guide publishes every week, written by Michael Siaw Larbi.

